On the 9th of May 2019, Makeup Ghana , the leading platform for makeup and beauty in Ghana launched the third edition of Africa Makeup and Beauty Fair at the Swiss Spirit Hotel and Suites, Alisa. The fair is an annual event to showcase and connect Africa’s Makeup and Beauty Industry to global consumers, vendors, partners and service providers.

Present at the launch were industry pioneers, practitioners and top government officials including Dr Ibrahim Mohammed Awal, the Minister for Business Development, Mrs Delese Mimi Darko, CEO of Food and Drug Authority, Mr John Apontuah Kumah, CEO of National Entrepreneurship and Innovation Plan (NEIP), Prof Alexander Dodoo, Director General of Ghana Standards Authority and Dr Fred Kyei Asamoah, Executive Director of Council for Technical and Vocational Education and Training (COTVET).

The three-day fair will take place with activities including exhibitions, discount sales, live makeup demonstrations and the Battle of the Brushes and Combs, a competition for upcoming individual and institutional talent in makeup and hairstyling. The fair will climax on Saturday, 11th of May 2019 with the Ghana Makeup Awards, an award scheme that rewards and celebrates pioneers, professionals and upcoming talent within the makeup industry.

“Sadly, the makeup and beauty industry with all its economic potential has been ignored. However, the success of the 2nd edition has opened the industry up to opportunities and support which include ongoing development for accredited programs in Makeup Artistry for licensing practitioners facilitated by COTVET and an endorsement from the Ministry of Business Development. It is our utmost pleasure to showcase the abundant opportunities to both global and local brands and businesses at AMB Fair 2019,” shares CEO and founder of Makeup Ghana, Rebecca Donkor.

The theme for Africa Makeup and Beauty Fair 2019 is “Standardization, the catalyst for Transformative Economic Growth.” Makeup Ghana with the support of industry stakeholders, policymakers and private partners is on a drive for standardization across the way practitioners are licensed and certified.