Ghanaian makeup luxury brand, SO Aesthetic’s Ultra Coverage Foundation, was crowned Best New Makeup Base Product of the Year at the Pure Beauty Global Awards 2019 held in Dubai’s Four Seasons Resort at Jumeirah Beach.

The evening themed ‘Art Deco’ saw established beauty brands and industry newcomers from 30 countries in 31 categories come together to vie for the top spot in beauty innovation. SO Aesthetic is the first African makeup brand to win this award at the ceremony that celebrates and recognises the very best in international beauty.

CEO and founder of SO Aesthetic, Sacha Okoh joined other beauty leaders across the globe to accept the award at the event hosted by British TV presenter, writer and actor, Layne Redman.

Sacha Okoh, Founder of SO Aesthetic
Sacha Okoh, Founder of SO Aesthetic

“I am very excited for winning BEST NEW MAKEUP BASED PRODUCT for our Ultra Coverage Foundation! Creating the foundation was an emotional journey for the team and I, it’s a project that has taken two years to come to fruition and today I’m so happy to say that we are very proud of this recognition. For most makeup artists, the first step to makeup is foundation. I love beautiful skin and it was important for me to create a matte velvet finish foundation, with great shades and texture that also blends flawlessly into the skin and looks natural with an easy application. and this is exactly was the foundation does,” shares Sacha Okoh.

Launched in 2018, the Ultra Coverage Foundation joined the range of best selling products from the SO Aesthetic family including concealers, powders, lipsticks, glosses, eyebrow pencils and eyeliners. Sacha is currently working with makeup artist and brand influencers to help promote the brand. You can purchase the award winning product from the Viva concept store in East Legon, and Viva Boutique in Osu.

SO Aesthetics Ultra Coverage

About Ultra Coverage Foundation

Color imperfection of any kind is no match for our HD-proof foundation. offering maximum coverage and minimum visibility. it has an extremely high percentage of ultra refined pigments that blends together in this soft creamy formula that retains supreme suppleness for the duration of its wear. its coverage is made more natural by the special structure of a multi-layer formula that conceals, smooths and illuminates.

Today our new Ultra Coverage Foundation is currently available in eight shades with new shades launching over the coming months.

See all the winners